Kalibari Chandigarh, a revered religious and cultural institution, successfully organized the 54th Durga Puja festival. The event, held on 20th – 24th October 2023 in Kalibari Temple, Sector 47, Chandigarh, saw incredible participation from both locals and visitors, who gathered to celebrate the auspicious occasion of the goddess Durga.
A significant highlight of this year’s festivities was the generous support extended by Avanya, a prominent digital marketing company based in Chandigarh, and several other esteemed companies. Avanya Chandigarh team was instrumental in driving the promotion and publicity efforts surrounding the event using various social media channels. Their effective marketing strategies ensured a wider reach, enabling more people to be aware of and experience the richness of this Bengali festival taking place in Chandigarh.
Individuals connected to Avanya, including their employees’ friends and families, were particularly delighted with the festive atmosphere and actively took part in the various ceremonies and cultural activities that unfolded during the Durga Utsav. The sponsorship truly allowed Avanya to connect on a deeper level with the local community and celebrate the rich cultural heritage of Chandigarh.
Pobir Laru, the founder of Avanya, expressed his satisfaction with the event, saying, “We were thrilled to be a part of the 54th Durga Puja organized by Kalibari Chandigarh. Witnessing the enthusiasm and joy on people’s faces during the celebrations was truly heartwarming. As a company deeply rooted in Chandigarh, we value the opportunity to give back to our community by supporting such culturally significant events.”
In addition to his role at Avanya, Pobir Laru also serves as the Co-Founder of Rose N Petal, a renowned online gifting company, as well as the Executive Director of the Varunavi Foundation based in Bengaluru. His dedication to promoting cultural enrichment and community development aligns perfectly with the mission of Kalibari Chandigarh.
The festival allowed visitors to immerse themselves in the rich cultural traditions of the Bengali community, showcasing the vibrant spirit of Bengali culture through various performances, musical events, and traditional Bengali cuisine. This year, the event drew an impressive estimated footfall of around 2 lakh people from the Tricity region, making it a resounding success.
It is worth mentioning that Banga Bhawan in Sector 35, Chandigarh, also organized its own Durga Puja festivities, adding to the overall vibrancy and joy surrounding the festival in the city. The collective efforts of both Kalibari Chandigarh and Banga Bhawan ensured that residents and visitors alike could revel in the joyous spirit of Durga Puja.
About Kalibari Chandigarh:
Kalibari Chandigarh is a revered religious and cultural institution committed to preserving and promoting the rich cultural heritage of Bengalis in Chandigarh, India.
About Avanya:
Avanya is a prominent digital marketing company based in Chandigarh, dedicated to providing innovative marketing solutions to clients worldwide.
